Press and communications
architecture & culture
Are you seeking a clear, effective and bespoke press and communications strategy? Are you seeking for one-off advice or a fresh take on things? With your vision and my expertise, we can map out your communications.
Recent projects
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My expertise
Press and communications strategy
- Clear communication starts with a carefully considered strategy. I will listen to your vision, examine your communication needs, analyse data and take a baseline measurement of existing communication channels. With this as a foundation, we can work together on developing a strategy.
Strategy development
- Strategy development may sometimes suffice. But there may also be occasions when certain components need a practical translation. Creating press releases, text editing, bespoke press follow-up, devising social media campaigns, and so on. All of this is possible.
Press releases
- A project description is not the same as a press release. A single text for professional journals, architecture magazines and the general press rarely – if ever – works. We can jointly establish angles and I will translate your project vision into clear, tailor-made press releases.
Press follow-up
- Sending a generic press release to every journalist on your mailing list is not, in most instances, an effective strategy. Thanks to an extensive network of national and international journalists and editors, I offer a one-on-one approach and can play on the diverse expertise of the (trade) press. This has a greater impact on the visibility of your project. I use marketing tools to monitor the impact and plan the follow-up work.
Editing
- I edit project descriptions, competition dossiers, web texts, social media posts, etc.
Social media strategy
- You appreciate the importance of social media, but which social media profiles are relevant for your company, and how do you use them as efficiently as possible? I devise company-focused social media strategies, oversee their execution and manage the follow-up process.